Why Kenya Was Voted the Friendliest Country in the World (and Why You Need to Experience It)
Kenya has long captured the imagination of travelers with its sweeping savannahs, dramatic landscapes, and world-renowned wildlife. But in 2025, Conde Nast Traveler readers revealed something just as remarkable: Kenya is the world’s friendliest country. For those who have visited, or plan to, this recognition feels entirely deserved.
It’s easy to focus on the “Big Five”, which dominate most safari narratives. Yet, what makes a journey in Kenya truly unforgettable is the people who bring it to life. Guides greet guests with genuine warmth and expert knowledge, making even the most thrilling encounters feel safe and effortless. Staff at luxury lodges ensure that every detail, from freshly brewed coffee at sunrise to perfectly arranged sundowner moments, is seamless. This combination of adventure and thoughtful service is what sets Kenya apart.
Kenya is a country of contrasts, each offering its own distinct allure. Nairobi pulses with energy - eclectic nightlife, contemporary art galleries, and a vibrant culinary scene hint at the cosmopolitan heart of the nation. Meanwhile, the coastline offers a strikingly different pace: pristine white sands, turquoise waters, and five-star resorts where the rhythm of the waves dictates the day. Inland, the mountains, highlands, and rolling hills invite exploration on horseback, by foot, or along winding trails that reward with panoramic vistas.
Beyond landscapes and wildlife, Kenya’s cultural richness adds a depth that few destinations can match. From Maasai and Samburu communities in the north to the coastal Swahili heritage along Lamu and Malindi, travelers are offered authentic encounters that are immersive, respectful, and unforgettable. It’s this rare combination - adventure, nature, culture, and warmth - that leaves a lasting impression on every visitor.
Credit: Angama Mara
For those seeking luxury experiences, Kenya delivers in ways that feel organic rather than ostentatious. Imagine waking up in a heated lodge overlooking the savannah, sipping freshly brewed coffee as the sun rises over golden grasses. Or staying in a private coastal villa where local flavors are reimagined by award-winning chefs and the sound of the ocean forms the soundtrack to your morning. Every detail, from the architecture of lodges blending into nature to the curated experiences offered by guides, reflects a seamless integration of refinement and the wild.
Credit: Angama Safari Camp
At Sana Experiences, we design journeys that bring this balance to life: adventure and discovery amplified by thoughtful luxury, comfort, and impeccable service. Whether it’s a private safari tailored to your interests, a coastal retreat that blends relaxation with curated cultural experiences, or a hosted small-group journey designed to immerse guests in the best of Kenya, the warmth and friendliness of the people enhance every moment.
Kenya’s crown as the world’s friendliest country is a reflection of its people, landscapes, and experiences that resonate deeply with every traveler. Here, the wild feels welcoming, luxury feels effortless, and every journey becomes a memory to savor.